Friday, October 29, 2010

Marketing on Halloween? Opinion PLEASE!

I'm not even going to tell y'all how frustrated I've been the past two days (with no end in site!)... there's no reason to bring you down with me!  All I'm saying is: computer virus, thought it was fixed, desktop icons, start menu, and taskbar are all M.I.freakin.A  I guess I have a date with the Geek Squad tomorrow, because clearly this is beyond my capabilities (And that's what makes me the most angry, I think).

ANYWAY... OPINION TIME!!

I frequently look at other photographer's work and websites, and I saw that one local gal is tying a business card to bags of M&Ms to pass out to trick-or-treaters.  Another blogger I saw is passing out little goody bags to the parents with her biz info.

Some of the comments I've seen under proclamations such as these were interesting.  For every 5 people that think it's a great idea and want to try it themselves, there is 1 person who thinks it's very very tacky (obviously, not a business owner).  
Now, I'm a bit on the fence, because initially I thought, WHAT A COOL IDEA!! It clearly sounds perfect to give parents my photography info, because what parent doesn't like pictures of their kid? (And Christmas is coming up, HELLO)
But the Negative Nellys out there made me stop in my tracks, because I hate the idea of people thinking poorly of me (or that I am tacky! HEAVEN FORBID!), and I don't want to get a bad rep right when I'm starting out.  
But again, I just lost my job (so I'm desperate for ways to find clients) and how many free marketing tools are there?  After all, people will be coming to MY DOOR (or, my parent's neighbor's driveway for the hayride, which is where I will very likely be) begging for MY CANDY, so would it be considered soliciting at that point?

So what do I do?  Make up treat bags with a discount coupon for a session and give them to the adults?  Ask them outright if it would offend them?  Forget I ever saw the idea? 


11 comments:

  1. oh wow. i have NO idea... good luck!

    ReplyDelete
  2. Personally I wouldn't have a problem with you giving me a card with my kid's candy. If I didn't want it, I'd toss it into a drawer somewhere, but I'd never think you were tacky for just handing it out. Now, if you hunted me down and forced it into my hand, that would tick me off. (Like the street vendors in Vegas with their questionable flyers.) With any sales tool, you're not going to please everyone, but if you get enough sales to warrant the cost, it's a win. Good luck and loads of success. =o)

    ReplyDelete
  3. I say go for it! I always wonder about people who complain about subtle marketing techniques. Maybe they're jealous? There's no reason to make a big deal out of something so little. If they don't like, just throw out the card. It's not like you're chasing them down the street and forcing your info on them! You're right; they're coming to your door for the candy you bought, and there's nothing wrong with including your business card!

    Good luck and let us know how it goes!!!

    ReplyDelete
  4. Attaching a card to a kids treat is a big no-no, but making a special treat for the parents that has a discount coupon on it sounds nice.

    ReplyDelete
  5. I think it's a great idea! As long as it's cute and done tastefully. Go for it. :)

    ReplyDelete
  6. Hi Kristin - With the holidays coming up, I'd reccomend asking your hairdresser if you could leave your business cards, each attached to a pretty ribbon in a basket. Good luck. You take gorgeous pics. Also, have you thought about doing a facebook page?

    ReplyDelete
  7. well if unknown kids are taking your chocolates they should at least take your business card as well :))

    ReplyDelete
  8. I'm with Dezmond on this one...I understand your hesitation, but you're giving away free candy, and if someone isn't interested all they have to do is throw it in the trash. I mean, how hard is that?

    And in my mind, the possibilities outweigh the negative nelly's!

    ReplyDelete
  9. Wouldn't be a big deal to me. In this economy, I would be very understanding of something like that. Now, if you were advertising something not appropriate for the kiddies, I would take issue with it, but since your photography is right up the alley of parents with kids, why not?

    I don't like advertising that is aimed AT my kids because they are too young to view it very critically. But yours isn't aimed at the kids, it's for the parents. The parents will pull it off the candy and the kids will probably never even know it was there since the parents will be checking their candy first anyway. Parents who don't like it will toss it. Parents who do may become new clients. :)

    ReplyDelete
  10. i know i'm late to the party on this, but i think it's a good idea. It's just a card - if they don't want it, they can toss it.

    ReplyDelete
  11. I hope you did this! I agree with those who say it's just a card--people who want your services will say 'oh cool' and people who don't just have to toss it.

    ReplyDelete